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Prof Patrick Jordan

Professor in Design Psychology

Patrick Jordan
  • School Faculty of Science and Technology

  • Department Design Engineering & Mathematics

  • Location London

Research activities

Design for Wellbeing. Understanding how to design products and services so that interacting with them enables people鈥檚 wellbeing.

Human-Human Interaction (HHI) in User Experience (UX). Understanding how HHI affects UX and investigating how to design positive human-human interactions.

Autoethnography. Applying insights from personal experience to establishing user requirements and designing user experience.

Inclusive Design. Investigating how products and services can be designed to help those with disabilities, in particular ADHD.


Current Teaching

Prof Jordan teaches on the following courses:

PDE1315: Contextual Studies & Studio Practice

PDE 2316: Design Methods, Processes & Practice

PDE 3806: Design & Engineering in Context

His sessions are on the theme of Strategic Design. They include:

路聽聽聽聽聽聽The Four Pleasures: A Framework for Understanding Users

路聽聽聽聽聽聽Designing User Experience: The Building Blocks of UX

路聽聽聽聽聽聽Research Methods: Techniques for Understanding Users

路聽聽聽聽聽聽Personas: Creating Characters to Represent Users

路聽聽聽聽聽聽Equality, Diversity & Inclusion: Inclusive Design

路聽聽聽聽聽聽Emotion: Understanding Emotion and Designing for It

路聽聽聽聽聽聽Artificial Intelligence: Application to Design Research

路聽聽聽聽聽聽Narratives & Archetypes: Designing for Identity

路聽聽聽聽聽聽Human-Human Interaction: The Neglected Aspect of Good User Experience

路聽聽聽聽聽聽Branding: How the Personality of Products and Services Affects User Experience

路聽聽聽聽聽聽Organisational Culture: How Companies Make Design Decisions

路聽聽聽聽聽聽Presentation Techniques: How to Communicate Research Findings to Clients

路聽聽聽聽聽聽Business Strategy & Design: Engagement, Revenue & Efficiency

路聽聽聽聽聽聽Positive Psychology: The Principles of Success


Biography

Professor Patrick W. Jordan is an internationally recognised leader in design psychology and user experience, serving as advisor to top global companies and governments. He specialises in understanding user needs and helping his clients to deliver innovative, effective and engaging solutions.

Pat also has a successful academic career and is one of the most cited people within his discipline.

He has given keynote speeches at conferences and corporate events all over the world and has won over 100 awards for professional achievement and business excellence.

In 2026, Pat was awarded a higher doctorate for his contributions to research.

Qualifications

Title: DSc (Higher Doctorate) Design Research

Notes: Awarded for contributions to user research and design psychology over the course of my career.

Date: 27 Feb 2026

Institution: Brunel University London


Title: PhD Psychology

Notes: Thesis on the effect of design on product and system usability.

Date: 14 Jul 1993

Institution: University of Glasgow


Title: MSc (Eng) Work Design and Ergonomics

Notes: Project on mental workload while driving.

Date: 15 Dec 1990


Title: BEng Mechanical Engineering

Notes: Project on gas turbine engines in cars.

Date: 29 Jun 1989

Institution: University of Bristol


Publications